CatMania

Category Management

business simulation

WHY PLAY

  • To learn how to apply a category management approach in the context of everyday interactions with retail businesses

  • To learn to manage 4P tactics (product/price/place/promotion) in order to get the opportunity to win with the customer every day

  • To obtain an overview of category management decisions at all company levels

Duration: 2,5 days

Numbers:16+ executives, split into 4 teams of retailers.

Methods: business simulation, negotiations, lectures, discussions

Level: participants must have 3 years’ experience in retail and/or manufacturer companies in Sales, Marketing and/or Purchase departments.

Scope of the event: open/corporate

Registration Form

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