To learn how to apply a category management approach in the context of everyday interactions with retail businesses
To learn to manage 4P tactics (product/price/place/promotion) in order to get the opportunity to win with the customer every day
To obtain an overview of category management decisions at all company levels
Duration: 2,5 days
Numbers:16+ executives, split into 4 teams of retailers.
Methods: business simulation, negotiations, lectures, discussions
Level: participants must have 3 years’ experience in retail and/or manufacturer companies in Sales, Marketing and/or Purchase departments.
Scope of the event: open/corporate