The Mar-Pro seminar was created by Marcel Corstjens, Professor of Marketing at the INSEAD Business School.
- To get hands-on negotiations experience both from the retailer perspective and from the supplier perspective, within one seminar.
- To analyze how each of your actions influences your company’s bottom line, and also how it affects the bottom line of your negotiation partner. To gain insight into Pricing, Promotion, Trade marketing, Assortment, Shelf Space Allocation, Loyalty Systems.
Duration: 2,5 days
Numbers: from 24 to 32 executives, split into 8 teams of manufacturers and retailers.
Methods: business simulation, negotiations, lectures, discussions, feedback on decisions.
Level: participants must have 3-5 years’ experience in retail and/or manufacturing (Sales, Marketing, or other departments).
Scope of the event: open/corporate